What’s New 

Six Sigma Applied to Sales and Marketing

February 2004 – Dozens of sales and marketing professionals participated in a workshop presented by DeBaylo Associates at an IQPC conference in Las Vegas.  The materials were designed specifically to demonstrate how the power of Six Sigma can be used to help organizations find more, win more and keep more profitable customers.  About half the financial benefits come from increased sales; the other half from reduced costs Case study examples were provided demonstrating the use of modeling and simulation techniques to improve forecast accuracy, streamline processes, and optimize pricing strategies.  

DeBaylo Associates presented at QNJ Annual Conference

November 2003 – Over 60 people attended a workshop entitled Successful Six Sigma Deployment – Avoiding Common Pitfalls.  For each Six Sigma success story, there are at least one or two organizations who struggled during implementation.  Much of this pain could have been avoided if they knew how to avoid the mistakes made by others.  The workshop highlighted three critical areas and how they need to be addressed for a trouble free implementation. 

Plant Engineering and Maintenance folks interested in Six Sigma improvement

November 2003 – Paul DeBaylo was a key note speaker at two Cygnus Expositions conferences discussing the Six Sigma methodology as applied to Maintenance.  The sessions focused on Six Sigma problem solving and how the DMAIC methodology can dramatically improve the effectiveness and efficiency of these departments.  The talk also discussed integrating LEAN principles to focus on reducing cycle time and waste.  

Customer Centered Six Sigma Productivity Improvement

July 2003 – The Council of Engineering and Scientific Society Executives (CESSE) invited Paul DeBaylo to address its convention in Minneapolis.  Member organizations run professional societies such as the IEEE and ASQ.  The talk focused on how scientific principles can be applied to engineering and scientific organizations to eliminate marginal services and justify both service improvements and the value received from membership dues.  

PEP approach to Six Sigma implementation in Healthcare

July 2003 – Speed and results driven improvement were among the topics discussed at a workshop presented at the first ever IQPC conference on Six Sigma in Healthcare.  DeBaylo’s rapid cycle time PEP approach was presented which provides for Master Black Belt guided projects, completed in weeks not months, and an ROI of at least 3:1 – guaranteed!  This approach is particularly valuable to hospitals and other healthcare provider organizations where a self-funded and non-disruptive approach is a necessity.  

Sales and Marketing Green Belt Piloted

March 2003 – A new Sales and Marketing Green Belt training session was piloted in Sydney Australia for three organizations. The curriculum focused on demand generation processes including marketing, forecasting, selling, pricing and promotions.

Several Six Sigma tools and terminologies were customized to be client-needs specific. Significant improvements in customer loyalty and financial performance have already been reported.